Digital out-of-home (DooH) also known as digital place-based (DPB) media utilize strategically placed, networked digital signage displays to reach consumers with highly targeted messages in restaurants, health clubs and grocery stores.
• Messages can be changed easily and quickly without the expense or production time associated with print media.
Digital artwork is uploaded into a software program and transmitted to the board via a high speed internet
• Advertisers can decide what time of day their ads run, targeting their message to the audience much like radio and TV
• Advertisers who never would have previously considered digital advertising are now prospects for digital monitors.